THE ART OF ASSORTMENT PLANNING

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Courses supported by an educational grant from:

LUXOTTICA

 

OBJECTIVES

  1. Understand the brand confusion and dilemma of an eyewear customer when seeing the assortment of frames in an optical store.
  2. Learn that there is a way to determine the number of frames and the importance of brands any particular practice should carry.
  3. Know how to communicate a curated assortment as well as how consumers have learned to shop that affect the eyewear purchase.

 

DESCRIPTION

Frame reps and frame company managers are often asked by their clients, “How many frames do I need?”  “Do I have the right mix of brands?”, or “Do I have too many or too few brands?”.   To understand the balance of an assortment and the way to plan for it watch, listen and read the content of this course. In an interactive and narrated presentation, understand the brand confusion and dilemma of an eyewear customer when seeing the assortment of frames in an optical store. Learn that there is a way to determine the number of frames and the importance of brands any particular practice should carry. Then, know how to communicate a curated assortment as well as how consumers have learned to shop that affect the eyewear purchase.

 

ADDITIONAL MATERIALS

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