PREMIUM SUN SELLING

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Courses supported by an educational grant from:

LUXOTTICA

OBJECTIVES

    Upon completion of this program, the participant should be able to:

    1. Understand the harmful effects of UV rays on our eyes and vision.
    2. Recognize the sales opportunity when educating customers on how high quality, premium sunglasses are the only choice for consumers to best protect their sight.
    3. Teach how to better educate customers on premium sunwear.

DESCRIPTION

Plano sunwear is a practice opportunity that makes for good business. Yet, most offices aren’t committed to being their patient’s sunglass source, don’t have enough sunwear inventory and/or don’t see themselves as a place that the consumer can drop in to shop for nonprescription sunglasses. Plano sunglasses are a 99 million-pair opportunity (VisionWatch 2013) in which optical could/ should have a larger share..

ADDITIONAL MATERIALS

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